About 

You've heard of mezcal, and you've even tried it. Your reaction has ranged from, "Hmmm..." to "Bluh!" And for good reason. The great majority of mezcales are mass produced, from a single species of maguey (agave family) and often befouled by sugars.

But when you finally raise to your lips that potent and enchanting elixir made by hand from indigenous Zapotec maestros in the countryside of Oaxaca? Your soul is stirred, and your life pleasantly preempted.

Guiño Guiño means "Wink Wink" en Español. It suggests knowingly if you've not yet sampled this potion artisanally crafted from diverse varieties of maguey grown over ten years, tended to with wisdom, roasted many days, crushed by horse and stone wheel, and fermented and distilled with precision...you're in for a bit of astonishment.

And if you wonder how the most smashing mezcal you've ever tasted is labeled "destilado de agave," instead of the usual term, remember that certification, regulation and cartelization have zero effect on your taste buds. And you? Why you can call it whatever you like. Guiño Guiño. ;-)